How a Premier League Football Team Kicks Goals on Social Media

How a Premier League Football Team Kicks Goals on Social Media How do you create amazing content to engage a  global audience thats full of completely unique individuals, with different interests, ages  and locations? Each and every brand and company will have its own set of challenges but as they say, with challenge comes opportunity! Take  Arsenal Football Club; an English professional football (soccer) club based in North London, that plays in the Premier League, aka the best level of English football. With  over 50 million followers on social media, their editor has his work cut out for him! How do they it? How does the team bring their online presence to life for such a diverse audience?  I’ve spoken to Chris Harris of Arsenal to get the full score. Have a listen on iTunes, SoundCloud or keep reading for a summary of our conversation. Tell us about Arsenal F.C. and what you do there, please? Arsenal Football Club is a Premier League club. We go back to 1886 and are currently under Arsène Wenger, who is just past his 20 years in charge. Its a very historical, a very successful club, a very traditional club in the English Premier League. I run the editorial team and I look after Arsenals digital content so the website, anything you see on social media, would be my remix. Tell us about your social and digital strategy I suppose  the overarching strategy, its a pretty traditional model that to reach, to engage and to monetize within that its video first, its mobile first, more and more. But I suppose as well as that, I should point out we have a multi-platform approach. We deliver content where our fans are, that could be across any social media channels. But we have a digital membership as well. We have a unique content proposition on our owned channels, arsenal.com, ArsenalPlayer. We show our highlights, our live press conferences, our live match day shows, big events as well, exclusive interviews. But we have to understand that we can build up that number but at the same time youve got to have a strategy for every single churn that will going to where the fans are. You have to be present everywhere and you have to have a different strategy. Were very sort of fond of segmentation, we need to make sure our fans can consume the content they want where they want it. And I think, well one thing thats changed in recent times, a lot of  your listeners will know that we have eight million on Twitter, were approaching the same number on Instagram, getting towards 40 million on Facebook, but that is vanity figures. Its becoming to me less and less important, its more now of how engaged those fans are. Who is your typical follower and what is their behavior? Its very hard to describe a typical follower, because we have such a global fan-base and a fan-base that stands generations as well. I mean, what appeals to a 40 year old in London may not appeal to a 14 year old in Jakarta for example. We want to provoke an emotional response to the content we make and if someones watching our Arsenal Nation chat show on YouTube, or if theyre sharing footage of Mesut Ozil giving his shirt to a young fan after a recent win over Chelsea, or whether were speaking to a fan in their language using the right tone, if were making a Diwali video for our Indian fans for example. The pride that comes, I think, from fans sharing a moment, whether its with their own club, or their own country, thats the kind of thing when we think of a typical follower. Thats how they engage with us. What campaigns are you most proud of? I think, just going back over this year, I think I really like what weve done with our summer signings. The way we announced our signings on Twitter and beyond. You may know that and your listeners may know this that Arsenal have a big army of fans on social media, some of them quite angry, some of them less so, and the impatience of waiting for signings were just at peak when the transfer  window is up and running. And we had a player, Granit Xhaka, you would have heard of, we announced him this year in a very different way, where we re-tweeted fans who had grown, shall we say, impatient about the lack of an announcement. And theyd seen pictures of the signing being leaked thats in all sorts of things and every other media establishment, but we hadnt had the official word from the club, of course. So when we announced it, rather than just a straight announcement, we re-tweeted some of those fans and we made them part of the story. And when we put the first official pictures up, we m ade a point of saying that this is your second look at our first summer signing. I think thats just a bit more self-deprecating, a bit more humor and just enjoying what our fans provide us in terms of material on social media. I think thats been a shift for us this year, the tone of voice is just gone, its a bit different, its a bit more humanized now. I think we are much more in touch with our fans. I mean, we will always act like a club, but I think we think like fans a bit more now. How do you interact with Arsenals players on social? Well, as youd expect, some of them are more active than others. Players like Mesut Ozil have huge numbers of followers, millions in his own rights. And we work with him, his representatives and maybe things that we work together on the maybe ways that we help him grow awareness of certain campaigns. Per Mertesacker is a good example, when he was named as captain in the summer weve just gone through, we worked with him to announce it over our Twitter channel. So we work hard with the players. Some are very, very proactive, others less so, but and I think thats going to become more and more prevalent. I think players are taking more control over their own brands. Not an easy match today. But level on points with @premierleague P1 and our sixth win in a row. ????? #AFCvSCFC #COYG #Gunners @Arsenal pic.twitter.com/yfy37l8MPv Mesut Özil (@MesutOzil1088) October 15, 2016 How big is the team and are you always on stand-by? Its a big team, yeah. When I go back, Ive been here 14 years unbelievably, and the media landscape has changed just completely transformed since then. There used to be a website, there used to be four or five of us in an office and now its a team of journalists, an editorial team, a big design team. We have a huge production team, Im inspired by them every day at some of the stuff theyve turned around. On a match day itself, we used to have maybe one or two people working and the guy doing the reports he would hold up a handycam and do the interview afterwards himself, while asking the questions. So it was very much of one or two-man show. Now its about 20 people on a match day and thats just editorial and production. Follow Chris on Twitter  @chrisharris1975.

How Much Do You Charge For Resume Writing?

How Much Do You Charge For Resume Writing?Whether you're a company that needs to find a replacement for an employee or you're a businessperson looking for a new salesperson, a question of how much do you charge for resume writing can be an important one. If you charge a flat rate for resume writing, it can be difficult to compete with other jobs who don't have to worry about whether or not they will be able to get new people to hire them. However, if you charge by the hour then you can be sure that you will be paid for your work and that can be an important consideration.If you know the hours that you will be required to put into a job, then you can prepare yourself for how much time it will take to make it worth your while. If you have several salespeople and only have a short amount of time to make a career move, then it will probably be best to charge by the hour. However, if you want to make a career change or you are unsure about what the future will hold for you, then you shoul d consider charging by the job. This way you can have the time necessary to learn how to handle the different aspects of a resume and then move on to the next job without the pressure of a deadline.If you choose to charge by the job, then you can go on the internet and look for some jobs. Try to find a company that is already in business so that you will be familiar with the type of work they will be doing. You can also consider checking out a few companies on your own before committing to any one job.Once you've found a couple of positions that interest you start getting in touch with each of them to set up a time to meet. When you first start, your goal should be to provide them with everything that they need. This includes preparing the sample resume, making sure that the samples are good enough, and making sure that the resume samples are sent on time.While your first goal is to provide quality to their company's benefits, it is also a great opportunity to learn how the job work s. Ask all of the company's questions to determine what skills they need and what they are willing to pay you for. Do your research to find out how to write a resume that will be easy to read and will be in the same style as other resumes that are similar to it. It is also helpful to review various resumes on the internet so that you will know what to avoid and what to include.After receiving the sample resumes, return them to the company with a cover letter. The cover letter should give your readers a bit of insight into your personality and show that you have given your resume adequate time to do its job. Use the letter to introduce yourself and state why the position that you are applying for is a perfect fit for you.Writing a resume should be fun and exciting and this will help to ensure that your resume is not only well-written but also professional. If you were spending every free moment of the day in front of a computer, then it would be almost impossible to make the skill of resume writing easy. However, if you choose to work on your resume from the comfort of your home, then you can continue to learn the skills that will allow you to write a great resume.These tips can help you understand how much do you charge for resume writing and the best way to go about it. Always be sure to research every aspect of the job before hand so that you can be sure that your resume is not only professional but also correct. A little homework will save you a lot of money and time down the road.

Cut Through The Personal Branding Clutter - Personal Branding Blog - Stand Out In Your Career

Cut Through The Personal Branding Clutter - Personal Branding Blog - Stand Out In Your Career Have it your way. Talk all you want. Converse on Twitter. I do it too. But at the end of the day, results speak for themselves. Networking by conversing on Twitter is plain and simple, a terrible way to network. Look at the top people on Twitter based on followers. The majority of them have created real-life tangible results that are changing the world. Are they using Twitter the same way you are? Information overload Everywhere I turn these days, I am inundated with advertising. Everybody wants my attention. Brands try to reach me on television, online, when Im on the bus, listening to the radio, and even when Im working out in the gym. Lately, Ive been swarmed by personal branding. When Im on Twitter, I feel like a Ive walked in to a storm of terrible personal branding. Everybody has a platform, wants to be heard, and yells in my ear. Its like coming to a party where theres no host, everybodys screaming, and the only thing that matters is what kind of car you drive, or in Twitters case, how many followers youve amassed. I could talk for hours about my wrestle with Twitter. Is it worth my time if Im trying to have an information-light diet? Is there a real ROI? What is the value if almost everyone on there is selfish and I dont have any real experiences with 99% of my followers? As Alana Taylor puts it, Twitter satisfies the selfishness of being famous, the greed of wanting instant results, the need to speak and be heard, the freedom and equality in being able to take part in a conversation no matter your economic or social status. So, if everyone is on Twitter for their own benefit, then is there an extremely attractive ROI from it? I think there are other ways to build your brand in a more tangible and meaningful way. Its one that may not garner you Twitter followers, but its one that will expand your network of people who have had more memorable experiences that cut through the clutter of noise on the web. Network by doing What a concept! It speaks for itself, but its simplicity is the core of its power. By getting involved and taking action, you will create incredible relationships that have amazing value. The relationships you can create by taking action will far exceed any Twitter relationship you can make. What are some ways to make this happen? Get involved politically Create cross-company initiatives Go to lunch with people across your organization Do philanthropy work Join a professional organization in your area Find a hobby By all means, if you can think of other ways you can network by doing, then please voice up. We need a generation of doers not a generation of big talk. This is the real networking. Its the kind that will build lifelong relationships, and allow you to connect with people who will help you out at the drop of a dime. Author: Adam Salamon is Partnerships Director at Bazaarvoice, Inc., blogs about social media, entrepreneurship, and pop culture. Follow him on Twitter for daily updates.

On the Job by Anita Bruzzese How to Fix Chaotic Teams

On the Job by Anita Bruzzese How to Fix Chaotic Teams Many companies find that teams are important because the collective intelligence of the group can drive more innovative, creative and strategic results. Unfortunately, sometimes a teams collective intelligence seems to go awry and instead leads to chaos, back-biting, failure and threats of bodily harm. Such results are not desirable, of course, but thats what can happen when teams dont keep things simple. Byreducing complexity, teams are better positioned to achieve desired results with greater efficiency (and less bloodshed). Here are some ways that teams can reduce complexity: Establish clear goals. Teams need to avoid the kitchen-sink approach of trying to be everything to everyone. Christopher Avery, author of Teamwork is an Individual Skill, advocates that each team member must agree on the shared purpose of why the team exists and what it wants to accomplish. When groups pursue a direction determined by majority or authority, those who dissent (either vocally or silently) can lose energy, he says. He suggests asking, How can we change this proposal so that it works for you? as a way toreach a clear goalthat gets the buy-in of everyone. Jon R. Katzenbach and Douglas K. Smith have written about what makes good teams work, and they note in theHarvard Business Reviewthat the best operating teams also translate their common purpose into specific performance goals, such as reducing the reject rate from suppliers by 50% or increasing the math scores of graduates from 40% to 95%. Get rid of a wish list. If its key, keep it. If not, get rid of it. Having too many things on a teams plate can be demoralizing when all the objectives cant be achieved. Dont make assumptions. Just because a team worked well one time in one situation does not mean that team will be similarly successful the (read more here)

How to Get The Best Engineering Resume Writing Services In Seattle

How to Get The Best Engineering Resume Writing Services In SeattleThere are lots of companies offering writing services for your engineering resume. If you have a few basic details in mind, you can always approach those companies for the assistance. Seattle is one of the leading places for service providers as it boasts of top firms who specialize in writing and other related services.Let's take a look at the top two factors that can help you a lot in terms of getting your engineering resume drafted by top quality writing experts. One of the most important considerations is the resume content. Just like any other document, you will have to make a good research before sending it to any of the Washington services providers. You need to spend some time in finding out which services you need and make sure that your writing remains professional and not tainted with any kind of mistakes.With the increase in the number of people who are giving their resumes online, there are a lot of local agencies that are offering this service. You need to find out which are the best firms and avoid the ones that do not offer good services. Try asking your friends and relatives for referrals. Another alternative is to do an online search for these services as they are easily available on the web.In Seattle, there are many firms that focus on writing. By taking the help of these services, you can save a lot of time and effort as they can put together your resume within a short period of time. Also, they can ensure that your resume is flawless and is formatted properly so that it can be easily passed onto the hiring manager.There are also organizations that specialize in helping people write resumes and they can also offer suggestions on how to improve your document. They can also help you in making sure that your resume reflects your character. Just like any other document, you will need to make sure that your resume looks professional and does not appear shabby. There is no doubt th at you will impress your prospective employer upon your resume.So, if you are looking for a service provider that can provide good engineering resume writing services in Seattle, it would be wise to research well. You can consult the internet as there are scores of agencies that offer such services. If you don't have the time to go around the city in search of them, you can simply ask someone in your circle for recommendations.Once you have narrowed down your list of options, you need to try and make sure that you get a professional touch. You need to find out what they can do to improve your resume. You also need to ask about the time frame by which they deliver the work. Also, you will need to inquire about their charges and the type of material that they use.The final question that you need to answer is whether they provide custom resumes or simply recycle the ones that you have. A Seattle firm will not ask you to change the contents of your resume as they will provide suggestion s as well as formatting guidelines. Ensure that you take note of all these things before you start to write your resume.

How to Spot a Toxic Individual and Find the Courage To Walk Away Quickly - Kathy Caprino

How to Spot a Toxic Individual and Find the Courage To Walk Away Quickly One enormous benefit of working with thousands of people each year is that you learn to detect in 10 minutes or less an enormous amount about people â€" their energy, how they operate in the world, their sense of entitlement, generosity and consideration (or lack thereof), boundaries, degree of self-love, values, worldview and much more. In my line of work, where hundreds of strangers reach out on the phone or online to connect, I have had to develop the capability to discern who I want to move forward with, and who I need to walk away from quickly, in order to protect myself, my time and my energy. If I fall down on that, I suffer, as do my family, colleagues and clients (and my health and well-being). I’ve learned to see the red flag warning signs of behaviors I know I need to walk away from, and my list of warning signs might be of help to you too. I need to add that even though I walk away from these toxic individuals without guilt or shame, I endeavor to access love in my heart and deep compassion for them. I’m not cruel, harsh or dismissive (at least I try not to be), but I’m as respectful as I can be. I realize that were all doing the best we can every day. But I do know where I end and they begin, and I know when it’s time to end our connection, and fast. Below are the top 3 signs that help me know when I’m dealing with a toxic individual, and when to walk away: 1) It’s all about them I’m astounded by people who call me at all hours of the day and night, without a thought to ask for an invitation to talk about their struggles. They launch right in, not checking in if it’s a good time to talk, and it’s all about them. These types of people are chronically unhappy, stuck in feeling victimized, lacking in awareness of the impact of their own actions and words and that they are co-creating their problems. They’re often angry, frustrated and highly critical of others, and feel that their problems deserve immediate attention, without regard for the world around them. In other words, they believe that their urgency is your emergency. Anyone who thinks that life is all about them and that their problems are more important or pressing than anyone else’s needs a wake-up call. But the truth is you don’t have to be the one to deliver that call. Walk away. 2) They have no regard for your boundaries In my work as a therapist, I’ve connected with many folks with serious psychological disorders, including severe personality disorders. One such disorder is labeled “borderline personality disorder,” and while Im not a fan of labels, the hallmarks of this disorder are apparent: there is total lack of personal boundaries, and complete disregard for others’ boundaries. It’s virtually impossible to build a positive, mutually-supportive relationship with people who disregard or violate your boundaries, who won’t take no for an answer, and who dont t even recognize when they’re walking all over you. Take a look today at the people in your life â€" do they respect your boundaries? Do they act appropriately and honor when you assert yourself and say “Yes” or “No?” Or do they continually demand of you what you’re not comfortable to give and what you have said you would not give? Your boundaries are the invisible barriers that separate you from the world around you. They define who you are, and keep you safe and secure, physically, emotionally, and spiritually. Having well-developed boundaries ensures that you are shielded from behaviors and actions that are injurious, disrespectful and invasive. Those with healthy boundaries know their limits and are able to express themselves with quiet strength and authority. Those with unhealthy boundaries push and pull on you in uncomfortable or aggressive ways, and don’t know when to stop. They can’t regulate their behaviors or language to honor and respect the boundaries of others. Who is trampling on your boundaries today? (BTW, If you have a narcissistic boss who is treating you terribly, check out my Forbes post on How to Tell If Your Boss Is a Narcissist And 5 Ways to Avoid Getting Fired By One.) 3) There’s no grace, kindness or appreciation I’m always pleasantly surprised when I speak to a stranger or potential new client or colleague, and they connect with grace, generosity, kindness and appreciation. It’s a beautiful thing â€" to be greeted by a gentle voice, a kind, open heart, and sincere appreciation for what you do and who you are. The flip side of this is when people engage with you in ways that are brusque, inconsiderate, demanding, or disrespectful. Givers â€" who approach life with a generous, giving mindset â€" are a true blessing in our lives. Insincere, self-absorbed takers, on the other hand, who are always looking for “what’s in it for me” and critically demand of you more than is fair, appropriate or realistic, need to be led out the door of your life. How do you walk away from a toxic potential client or partner you’ve just met? Here are a few key tips: 1) Be kind and courteous, but make it clear that an engagement or partnership with this individual or his/her business isn’t a good fit for you at this time 2) Be honest â€" explain what an ideal partnership looks like and why this isn’t it 3) Be BOLD â€" Thank them for their time, but explain that you have a set of non-negotiables and standards of integrity that you live by. With love in your heart, share that these non-negotiables are just that â€" immutable rules that help you thrive. Explain your feeling that your non-negotiables would most likely not be honored in this arrangement, and for that reason, you’d like to leave things as they are and part ways. Who’s toxic in your life right now? What bold, candid conversation do you need to have today to protect yourself from narcissistic, demanding takers and self-absorbed individuals who can’t or won’t respect or appreciate you? (To learn more about building a happy, successful career, join my free career breakthrough teleclass on April 9th Make the Right Career Move Now! And to learn how to develop healthier boundaries, read my book Breakdown Breakthrough and check out my one-on-one coaching services.)

Let an Expert Write Your Resume - CareerAlley

Let an Expert Write Your Resume - CareerAlley We may receive compensation when you click on links to products from our partners.2 Get a Killer Resume CareerAlley has partnered with TopResume to provide a professional resume writing service. TopResume has a network of over 1,000 writers, including certified career coaches, former and current recruiters, and professionals with specialized experience in over 65 industries. TopResume will pair an expert who is a strong match for your industry and needs. TopResume has years of experience reviewing and writing resumes, leveraging keywords and formats that will help you land your dream job. TopResume offers three plans based on your needs: TopResume Format $149 TopResume Format $219 TopResume Format $349 What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to make a resume and cover letter that gets you hired. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search